As part of the grand opening, guests were treated to an exclusive performance by the West End Musical Choir, who sang a variety of West End and Christmas hits, getting the rink’s budding skaters and spectators into the festive spirit.
Staff from the Ice Rink Café and Bar and Edinburgh Gin run by The Pie Man of Chelsea were on hand to serve hundreds of guests, including members of the media and reality stars, with a variety of seasonal wines, gins and mouth-watering canapés.
Present for the launch James Anderson, Commercial Director of Arena UK and Europe said:
“This is the third season that we have supplied the ice rink and onsite services at the Tower of London, and we are delighted to be partnering with Historic Royal Palaces, the independent charity that looks after the Tower of London, once again to add even more enchantment to this iconic venue which offers a truly unique skating experience in the heart of the capital.”
The night was deemed a huge success with members of the press and their loved ones enthusiastically getting their skates on. Even little ones could take a spin on the ice with the assistance of penguin aids, which are available for hire throughout the skating season. After dark, a section of the Tower of London’s ramparts were illuminated with a dancing snowflake projection to create a stunning backdrop to the ice rink.
As an international event solutions company, Arena provides a comprehensive portfolio of services including a turnkey ice rink solution from structures to onsite facilities, as well as hospitality services at a range of iconic venues and landmarks across the world.
Arena has also collaborated with Historic Royal Palaces on the delivery and operation of another ice rink at Hampton Court Palace which also opens to the public today.
Overseeing the event was Kate Karagholi, Marketing Manager for the UK and Europe division of Arena, who said: “We are absolutely thrilled to launch these rinks at two of the most high profile heritage attractions in the UK, which makes the skating experience incredibly memorable for people taking to the ice this season. Visitors can immerse themselves in the history of these treasured locations and soak up the magnificent backdrops.”